The Insider Book Club
The Sell: The Secrets of Selling Anything to Anyone
by Fredrik Eklund
Being able to sell is of critical importance, not only for people in business, but for anyone who wants to get ahead in life. Whether you are aware of it or not, are probably selling something. If you've ever been to a job interview or on a date then you know what it feels like to sell yourself.
The Sell is a relatively new book, written by New York's number one (i.e., highest earning) real estate broker, Fredrik Eklund. If you have ever seen the reality TV show Million Dollar Listing New York, then you may recognise Fredrik. He is one of the brokers featured on that TV show.
Of course, there have been countless books written on the subject of how to sell. What makes this book stand out is that it approaches the subject with an enlightened freshness that makes other books on the topic seem boring and very dated. One interesting feature of The Sell is that it challenges a lot of rules and conventions. Let me give you an example:
If you pick up any book that offers financial advice or advice on how to get ahead in life then the chances are that the book will say that you should save or invest ten percent of your income. We've all seen that, right? We've all read it and we've heard guru after guru dishing out that particular piece of advice. What Fredrik Eklund says is different. Instead of spending ten percent of your income on savings and investments, Fredrik Eklund recommends spending ten percent of your income on your wardrobe! Now that is bold. It's new. It's something that you probably haven't heard before. The reason why Eklund says that you should invest in great clothes is because he understands the power of the subconscious. He understands the importance of making a good first impression. He also understands how wearing great clothes can make the wearer feel better about themselves, which can lead to more confidence and in turn more sales.
There's lots of other things about Eklund's system which are different and... well... just new. For example, he doesn't carry a business card around with him. He believes that business cards should be left in the nineties, where they belong. He also recommends using social media prolifically to boost your profile and ultimately attract more clients.
The Sell is packed with information that will help you to become good at not only sales, but also negotiation as well. Most of the people from the Insider Club are very intelligent, very hard working and very skilled. However, as good as those things are, they're not enough to make you successful. Think about it! We all know someone who is brilliant with computers – perhaps a programmer or a web developer – who works really hard, is very well intentioned and super intelligent, but also (very sadly) flat broke. Don't become that person! Learning about sales and negotiation is one of the most valuable skills that you can have, for both your business life and your personal life. Speaking of personal, personally speaking, I can tell you that I have an extensive collection of books about selling at home. Of all the books that I've read on the subject, this is the best.